Vans x Zalando, 2025


The Zalando x Vans collaboration explores the intersection of fashion, creativity, and digital culture. Through a mix of influencer narratives and immersive online experiences, the campaign reimagines how people discover and connect with style today.

It reflects a new generation’s mindset, expressive, connected, and constantly evolving, showing how Vans’ creative heritage can live within the dynamic world of Zalando. More than a campaign, it’s a statement about how culture continues to grow through collaboration and shared creativity.


Creative Direction