Vans, 2025

Ye Tale of Doobie is a Vans Skateboarding campaign celebrating the creative spirit and individuality of team rider Victor “Doobie” Pellegrin. Set against the raw coastal backdrop that inspires his lifestyle, the film and photography series follow Doobie’s world on and off the board, a story of freedom, motion, and connection to what truly drives him.

Blending cinematic storytelling with an unfiltered sense of authenticity, the campaign introduces the Skate Old Skool Net, a modern reinterpretation of a Vans classic built for performance and attitude. From the deep sea blue tones to the tactile, surf worn textures, every detail reflects Doobie’s unique personality and the places that shaped his style.

More than a product story, Ye Tale of Doobie is a tribute to living creatively, a reminder that skateboarding is not just a sport but a way of seeing and moving through the world.


Creative Direction