Vans, 2025

The latest Vans Feel Something New campaign celebrates creativity in motion through music, style, community, and skate. Shot in Johannesburg, South Africa, during Little Simz’s performance at House of Vans, the film follows her through the rhythm of the city, where sound meets movement and self-expression takes shape.

Blending bold visuals with raw storytelling, it captures the energy that turns everyday moments into culture. The campaign celebrates the creative pulse of urban life, connecting Vans’ roots in skate and self-expression with the cultural vibrancy of South Africa.

Extending across social platforms and digital experiences, Feel Something New is a tribute to individuality and the freedom to move, inviting a new generation to explore what happens when creativity meets authenticity.


Creative Direction