Vans x JD, 2025


The latest Vans x JD collaboration featuring Little Simz is a project that feels deeply personal, one that connects back to her roots and to the creative energy that drives culture forward. We wanted to capture the world she comes from, the food, the music, the community, and the unapologetic individuality that shape her story.

At the heart of the campaign is a film that celebrates that rhythm, authentic, layered, and grounded in real people and places. From there, the narrative extends across social, digital, and in-store experiences, creating a collective expression of movement and identity. It’s about culture in motion, told through the lens of someone who lives it.


Creative Direction